A little bit about us

You should love everything about your glasses.

That's what we believe. And that's why we built The Framery. Because let's face it, getting new glasses hasn't always been a good time. In fact, for most of us, it's usually pretty awkward.

What if...

What if you could try-on frames in the privacy of your own home, at your own pace, with no obligation and no cost to you?
What if you didn't have to deal with pressure from a salesperson or style opinions from strangers?
What if all the prices, for frames and lenses, were fair and totally upfront?
What if you could get the high quality you expect from designer labels without an outrageous markup?

In other words: What if buying glasses was... delightful?

Get the glasses you actually want

We’ve kept all the great parts of buying glasses like exploring new styles, trying-on your faves, and, um, seeing clearly again. And we got rid of the not-so-great parts: the pressure, the awkwardness, and the sticker-shock. We put you in control and give you lots of choices. The result? Happiness. Just like we like it.

What can we say? We really love glasses

In fact, we’re totally obsessed with them. From the way you find your perfect frame to every time you put ‘em on, we think you’re gonna love everything about your frames. (And if you’re not totally smitten, we won’t rest ‘til we’ve made things right.)